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Interchangability Of Media

Interesting possible reference:

Reid, Leonard N., and King, Karen Whitehill. (2000). A demand-side view of media substitutability in national advertising: A study of advertiser opinions about traditional media options. Journalism & Mass Communication Quarterly. 77 (2, Summer), 292-307.


-- Last edited September 18, 2015

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Unless otherwise noted, the contents of this page were written by participants on the Media Space Wiki, operated by Davis Foulger, and should be cited accordingly. For example (APA):
Foulger, D. and other participants. (September 18, 2015). Interchangability Of Media. MediaSpaceWiki. Retrieved on from http://evolutionarymedia.com/wiki.htm?InterchangabilityOfMedia
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