Search for articles that examine media in terms of their characteristics:
Also a search for possible new characteristics
Indiginous orientation possible?
Juanillo, Napoleon K., Jr., and Scherer, Clifford W. (1993). A paradigm shift? Indigenous media and development in the Southeast Asian context. Asian Journal of Communication. 3 (2), 1-29.
Another possible beginning:
Discussions of the characteristics of media are most often focused less on the characteristic itself than on its effects. Innis cares that a medium is oral or written because believes that writing changes culture in fundamental ways. McLuhan differentiates hot and cool media because ...
There is no question that our choice and use of human communication media have effects, but those effects matter because media are used. It is the use of a medium that causes it to have effects. Unused, the medium is an inert nothingness, a phantom of our imagination that only becomes real when we make it real. It remains, however, that we use media, and that the characteristics that different media have strongly inform our decisions in choosing one medium over another for a particular purpose.
This book therefore seeks to look at the characteristics of media in a new way: as attributes that characterize a system of communication and make it more or less fit for a particular use.
What media are
How do media work? What characteristics of our systems of communication make one medium useful for one purpose and another medium useful for another?
Possibly related texts:
- Monroe E. Price, Journeys in Media Space. Under consideration at Massachusetts Institute of Technology Press.
- Martin, L. John (Ed.). (1983). Comparative Mass Media Systems. Longman.
- Popkin, Jeremy D, (ed.). (1995). Media and Revolution : Comparative Perspectives. University Press of Kentucky.
- Lorimer, Rowland and Paddy Scannell. (1994). Mass Communications : A Comparative Introduction. Manchester Univ Pr.
Space, log scaled
Scale, log scaled
Time, log scaled
- immediate or none
- millenia or longer
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