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Medium As An Ecology Of Genre

Integrating Media Theory and Genre Theory

Davis Foulger, SUNY Oswego


Is it possible to construct a theory of genre that can be generalized to any medium of communication?

Proposition One: Communication content is constructed within a medium of communication.

Proposition Two: Different media have different characteristics such that they are useful for different purposes.

The medium shapes the possibilities associated with a message.

Proposition Three: The different purposes of media are expressed as distinctive genre, with each genre an optimization of the medium to a specific set of purposes.

Proposition Four: Genres change in response to the competitive pressures of use.

Proposition Five: Media change in response to the competitive pressures of use, much as genre do, but much more slowly.

Proposition Six: Media can be usefully characterized by their genre.

-- Last edited September 18, 2015

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Unless otherwise noted, the contents of this page were written by participants on the Media Space Wiki, operated by Davis Foulger, and should be cited accordingly. For example (APA):
Foulger, D. and other participants. (September 18, 2015). Medium As An Ecology Of Genre. MediaSpaceWiki. Retrieved on from
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