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Organizational Spr2006 Sess15

Index Card Assignment Due Wednesday: List three ways in which your organization (Red Cross, ASPCA, Walmart, Wegmans) communicates with your stakeholder group. For each, list three things they seek to achieve with that form of communication.

Next weeks essay
1. In the first paragraph, start with a generic theme that introduces the essay in general terms. Introduce your organization and stakeholder group. End with a thesis statement that states specifically what the essay is about.
2. For each of the middle paragraphs, one way in which the organization interacts with the stakeholder group of interest and the reasons why.
3. Start with a recap. In this seesay I have ... or something like that. Review and extend your argument. What have I said. What else could I have said. What would I like to say.

Critical and Post-Modern Approaches

Critical Theories Are fundamentally about power and its distribution
- Marxist
- Feminist
Critical theory seeks to unmask the political underpinnings of social practices
- In this sense, critical theories are perspective-based cultural theories
  - They often start with the solution and move to finding the problem
  - Something to be careful of
Critical Theories Frequently put Ideologies in opposition
- Most often framed from the perspective of a class of "victims"
- Ideology is rarely neutral
  - There are certainly perspective from which it cannot be
  - Ideology assumes
    - Superiority
    - Ethnocentrism
    - Universality
    - Manufactured Consent ("I'm just doing my job")
  - And often justifies its bias by claiming bias in the opposing "ideology"
    - Marxists attack the self-serving privileged classes
    - Feminists attack the structure of business as serving male biases
    - Fundamentalist Christianity attack scientific method for presuming objectivity and empiricism
- The question is who has power and who should have power
Types of Social power (French and Raven)
- Reward power
- Coercive power
- Referent power
- Expert power
- Legitimate power
- Covert power (Conrad)

-- Last edited August 27, 2008

Unless otherwise noted, the contents of this page were written by participants on the Media Space Wiki, operated by Davis Foulger, and should be cited accordingly. For example (APA):
Foulger, D. and other participants. (August 27, 2008). Organizational Spr2006 Sess15. MediaSpaceWiki. Retrieved on from http://evolutionarymedia.com/wiki.htm?OrganizationalSpr2006Sess15.