- Index Card Assignment 2 (due today)
- List three organizations that you belong to and three organizations that you would like to belong to.
But why theory?
- explain, predict control
- Make the world predictable
- To explain our experience
- Provide guidelines for practice
- To test competitive guidelines against each other
- to provide a language with which we can explore and understand
- all language contains implicit theory
Let's take a quick look at two approaches that aren't in the book
:A Unified Model of Communication:
- Every stakeholder is a creator and consumer of messages
- The organization itself is a creator and consumer of messages
- Organizations take on other roles as well
- Role Complexity in Media
- Consider how the roles mix together
- There are three kinds of complexity in media
- Each results in a different kind of organizational structure
- Serial Complexity: Flat organizational structures and cross functional workflows
- Floor Control: Minimal and often emergent control hierarchy
- Parallel Complexity: Multilayer and often appointed control hierarchy
Approaches to studying organizational communication
- Archival data
- Experiments, in general, won't play
Classical Management Approaches
- Treat organizations as if they were efficient machines
- Documented starting in Eighteenth Century
- Ben Franklin
- Adam Smith
- Frederick the Great
- Eli Whitney
- But with much deeper roots
- Infantry, Cavalry, Archers, Generals etc going back to Rome and earlier (Assyria at least)
- Guilds, priesthoods, kings, courts, citizens, slaves, etc going back to Egypt and Babylon
- Fundamentally about strict divisions of Labor and Hierarchy
- Became more important as the activities and products of human society became more complex
- Ocean trade
- Mass production
- A descriptive theory
- Describes management perspective of how organizations work
- Managers manage information and resources. They know rather than do.
- Workers are passive receptors of "orders". They do rather than know. They do not respond, provide feedback, etc.
- Note that worker perspectives on how the work actually got done were probably somewhat different than this, but they didn't have the resources or power to create a theory.
- One "best way" of doing things that only managers could know.
- Education might not be considered necessary for workers, and might even be seen as problematic.
- The notion of hierarchy, before the middle of the nineteenth century, and to some extent up to the middle of the twentieth century, is reinforced by notions of God and society.
- Imperialism under the guise of mission
- The "White Man's Burden"
- Slavery going back to Egypt and probably to tribal civilization.
- Justified on economic and moral grounds
|| -- Last edited September 18, 2015 |
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